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Hal Fischer’s Gay Semiotics (1977)

“In 1977, San Francisco photographer Hal Fischer produced his photo-text project Gay Semiotics, a seminal examination of the “hanky code” used to signal sexual preferences of cruising gay men in the Castro district of San Francisco. Fischer’s pictures dissected the significance of colored bandanas worn in jeans pockets, as well as how the placement of keys and earrings might telegraph passive or active roles. He also photographed a series of “gay looks”—from hippie to leather to cowboy to jock—with text that pointed out key elements of queer street-style.”